Find out how Purple Dot can help you sell earlier

When we started using Purple Dot, we didn’t know the supply chain issues that were going to happen this year. Companies could think of it as revenue insurance, basically. You don’t know when you’re going to have an issue in your supply chain that you don’t expect to happen so having the ability to continue selling when you do have disruption has helped us capture a surprising amount of revenue.

We initially began working with Purple Dot specifically to help facilitate the launch of our Bridal Collections, a timelier category. However, we quickly saw how this partnership could augment our sales across our mainline and immediately began implementing ‘Presale’ as a separate initiative in the business to increase sales, forecast products and test category viability. Onboarding Purple Dot was one of the best decisions we have made for our DTC division to date.