How JAXXON Launched Watches on Pre-Order with Purple Dot Headless

Understand demand for the new Watches line and optimize inventory and sales strategy.

Founded in 2017, JAXXON has become a leader in men’s jewelry, known for high-quality, Italian-made pieces crafted from premium materials like solid 14k gold and 925 sterling silver. With a reputation for affordability and durability, JAXXON has served over 1 million customers and earned more than 50,000 five-star reviews. To expand their product range and maintain their commitment to excellence, JAXXON sought to launch their new line of watches while strategically managing demand and inventory.

JAXXON partnered with Purple Dot to implement their Headless Support solution, leveraging Hydrogen—a cutting-edge framework for building custom e-commerce storefronts. The integration was completed in just two weeks, seamlessly syncing with JAXXON’s existing e-commerce platform. This allowed JAXXON to offer a pre-order option for their new watch collection, giving them an early look at demand and the ability to adjust production and inventory accordingly.

The pre-order strategy proved to be highly effective. By offering pre-orders, JAXXON achieved the following successes:

• Total Units Sold: JAXXON sold hundreds of units through pre-order alone, generating $100K in early revenue before the official launch.

• Optimized Inventory: With clear demand signals, JAXXON was able to place targeted production orders, reducing excess stock by 50% and avoiding costly overproduction.

• Increased Sales Velocity: The integration allowed JAXXON to align their production, marketing, and inventory strategies seamlessly, accelerating the timeline for the official release and increasing sales by 20% compared to previous new line launches.

This data-driven approach not only minimized inventory risks but also enhanced customer satisfaction, allowing JAXXON to meet demand without overstocking and maximize their sales opportunities.

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Selling earlier can transform your business. A pre-order strategy gives brands the selling flexibility they need to accelerate sales, never truly go out of stock, and optimize costs. We’re here to partner with you to help make your pre-order operations a strategic pillar towards your growth. Reach out to hello@getpurpledot.com