How JAXXON Dropped Watches on Pre-Order with Purple Dot Headless

Using Purple Dot’s headless support, JAXXON’s pre-order launch was a game changer for sales

$100K in 2 days

$100K in sales before launch

Goal

Supercharge sales of their new watches drop using pre-order

Background

Founded in 2017, JAXXON has become a leader in men’s jewelry, known for high-quality, Italian-made pieces crafted from premium materials like solid 14k gold and 925 sterling silver. With a reputation for affordability and durability, JAXXON has served over 1 million customers and earned more than 50,000 five-star reviews. To expand their product range and maintain their commitment to excellence, JAXXON sought to launch their new line of watches while strategically managing demand and inventory.

Working with Purple Dot was easy, and the results even better than we imagined. Pre-orders are now a core part of our strategy.

Johnii Barbarino

Director of eCommerce

The Solution

JAXXON partnered with Purple Dot to implement their Headless Support solution, leveraging Hydrogen—a cutting-edge framework for building custom e-commerce storefronts. The integration was completed in just two weeks, seamlessly syncing with JAXXON’s existing e-commerce platform. This allowed JAXXON to offer a pre-order option for their new watch collection, giving them an early look at demand and the ability to adjust production and inventory accordingly.

The results

The pre-order strategy, led by Director of eCommerce Johnii Barbarino, proved to be highly effective. By offering pre-orders, JAXXON achieved the following successes:

• Total Units Sold: JAXXON sold hundreds of units through pre-order alone, generating $100K in early revenue in just a few days and way before the official launch.

• Optimized Inventory: With clear demand signals, JAXXON was able to place targeted production orders, reducing excess stock by 50% and avoiding costly overproduction.

• Increased Sales Velocity: The integration allowed JAXXON to align their production, marketing, and inventory strategies seamlessly, accelerating the timeline for the official release and increasing sales by 20% compared to previous new line launches.

This data-driven approach not only minimized inventory risks but also enhanced customer satisfaction, allowing JAXXON to meet demand without overstocking and maximize their sales opportunities.

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Get in touch

Selling earlier can transform your business. A pre-order strategy gives brands the selling flexibility they need to accelerate sales, never truly go out of stock, and optimize costs. We’re here to partner with you to help make your pre-order operations a strategic pillar towards your growth. Reach out to hello@getpurpledot.com

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